Urgent News Release
For immediate release 

Contact: Maria del Mar Velasco 
February 19, 2002 
(202) 955-7930 


LATINA Style Magazine kicks off the 2003 Business Series in San Diego, CA 


LATINA Style Magazine, the premier magazine addressing the needs of the Latina professionals in the U.S., in partnership with the U.S. Small Business Administration, is kicking off the 2003 LATINA Style Business Series in San Diego, California on Friday, March 21st, 2003. Taking place in seven cities across the country, the Business Series is a one-day business development conference that seeks to empower Latina professionals and business owners by bringing them together with key corporations and agencies that provide goods, services and essential information most needed by today’s entrepreneur. 

The event, which will be hosted at the Westin Horton Plaza, includes expert presenters from following sponsors: AT&T, Citibank, New York Life, Office Depot, Principal Financial Group, State Farm and United States Postal Service. In addition, LATINA Style has partnered with the following organizations and media: San Diego Hispanic Chamber of Commerce, Association of Latino Professionals in Finance and Accounting, Centro Cultural de la Raza, National Society of Hispanic MBAs, Comision Femenil de Los Angeles El Mexicano Newspaper, El Latino San Diego and El Sol. 

Through our partnership with LATINA Style and the sponsorship of the Business Series, the Principal Financial Group hopes to provide Latinas with information and access to resources that are critical to make careers prosper and businesses thrive. We are pleased to be a part of this event which celebrates Latina entrepreneurs and the spirit of entrepreneurship that is flourishing among Latinas” says Mary O'Keefe, Senior Vice President of the Principal Financial Group. 

Citibank recognizes the value Latina professionals bring to the business world and we want to help them succeed," says Sandra Reilly, National Community Relations Director at Citibank. “We look forward to sharing our financial expertise and helping to address both the business and personal financial needs of Latinas at the San Diego Business Series.” 

"The LATINA Style Business Series provides the United States Postal Service with an ideal opportunity to reach our emerging Hispanic market and introduce the services we provide so that mail can be integrated into their business strategies. Our participation in programs such as the Business Series enables us to be responsive to sophisticated customer demands, and become the service multicultural customers choose to use, rather than the one they have to use." proclaimed Benjamin Paul Ocasio, Vice President, Diversity Development, USPS.