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Next was a session titled “Taking
Control: A Session for Latina
Professionals and
Entrepreneurs,” presented by Lillian
Cosio, an agent with New York Life.
Cosio encouraged attendees to think
about their financial situations and the
importance of cash management, risk
management, and investment planning. It
quickly became clear that how one
manages her financial life will greatly
impact her success.
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Congresswoman Grace
Napolitano, Patricia
Barela Rivera, Ann
Garcia |
|
In “Marketing Your Brand,” a
session sponsored by Wal-Mart,
Toti Cadavid, CEO of Xcelente
Marketing & Design, discussed
the need for entrepreneurs to
market their businesses in order
to generate customers.
The final session for the
morning was titled “Technology
for Microsoft Office.” Emily
Porter, an instructor with New
Horizon, shared a few useful
tricks of the trade for business
owners when using Microsoft
Office. |
Full of information—and
inspiration—attendees headed to fill
their panzas at the entrepreneur
luncheon. Mistress of Ceremony Anna
Alejo, a reporter at CBS4, introduced
keynote speaker Ana Garcia, the
president of Anko Metal Services.
Surprise guest U.S. Congresswoman Grace
Napolitano, from the 38th Congressional
District of California, also addressed
the luncheon audience. "Women have the
ability to make things work, but you
have to have ganas,” Napolitano said.
|
You could almost feel the energy
in the air as the attendees
gathered for the final panel of
the day, titled “Latina
Entrepreneur Experience &
Success Stories.” Moderated by
Linda Torres- Winters, the owner
of Linditas' Inc., the panel
included Michelle Trujillo,
president of Mark-It-Golf;
Elizabeth Suarez, president of
Xcelente Marketing; and Monica
Pleiman, CEO of Optimum
Management Systems and cofounder
of the Denver Latina Chamber of
Commerce. These women shared
their triumphs and obstacles on
the path to owning their own
businesses, leaving the Business
Series attendees inspired by
their success. |
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|
Linda Torres Wnters |
|
As if the day hadn't been sweet enough
already, it concluded with a delightful
fruit-tart dessert buffet and a raffle
for prizes from the event’s sponsors.
New York Life was the host sponsor of
the event. Other sponsors included
Wal-Mart, PacifiCare, US Bank, American
Airlines, and the Principal Financial
Group. Product sponsors included
Colgate-Palmolive and Mary Kay.
Supporting government agencies
included the U.S. Small Business
Administration and Department of Energy.
Partner organizations included The U.S.
Hispanic Chamber of Commerce, the Denver
Hispanic
Chamber of Commerce, LARASA, the
Colorado Association of Hispanic Real
Estate Professionals, ihispano.com, and
the new Latina Chamber of Commerce.
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Business Series
attendees |
Latina Entrepreneur
Panel |
Lillian Cosio, New York
Life |
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