Chiqui Cartagena

Chiqui Cartagena, the Managing Director of Multicultural Communications for Meredith Integrated Marketing, is a Hispanic media pioneer with 20 years of experience developing, running, and launching some of America’s most successful Spanish-language consumer magazines, including People en Español, and marketing programs like Club Musica Latina for Columbia House.

Prior to joining Meredith Integrated Marketing, Ms. Cartagena was the Business Development Director for The Ad Age Group where she was in charge of growing the Custom Publishing unit by developing Hispanic business for its leading titles.

In 1996 she was part of the team that developed and launched the Spanish version of People magazine. People en Español is still the most successful Spanish-language magazine and continues to dominate the Hispanic print market today. She has also worked as a consultant to Fortune 500 companies, who want to get into the US Hispanic market.

Chiqui Cartagena lives in New York and is the author of Latino Boom! Everything you need to know to grow your business in the US Hispanic market published by Random House.

www.latinoboom.com