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THANK YOU
TO OUR AMAZING COMMITTEE!
 Oralia
Michel
Taylor PRimero
Oralia Michel, well-known leader
in Hispanic Marketing
Communications, begins a new
chapter in her distinguished
career with the launch of Taylor
PRimero. After success with her
own firm for 20 years, she
partnered with Taylor to grow
and innovate in the Latino
market armed with new resources
and a hand-picked team.
“I am continuously fascinated by
our people. How they live, work
and play in the Hispanic market
epicenter – my hometown, Los
Angeles, says Oralia Michel,
General Manager, Taylor PRimero.
“Keeping a pulse on the Latino
landscape has always been at the
heart of my practice. Michel
brings to PRimero experience as
a journalist, editor,
advertising director, Latin
American marketer, public
relations strategist and
entrepreneur. She has been the
catalyst behind numerous
successes for clients that
include Toyota Motor Sales U.S.A,
Goya Foods Inc. and two of the
largest, most prestigious Latino
events nationwide, the MARIACHI
USA Festival at the Hollywood
Bowl and AT&T Fiesta Broadway.
Michel is a founding board
member of Hispanic Public
Relations Association and
currently sits on its Advisory
Council. She is a member of
PRSA, CCNMA and a lifetime
member of NAHJ, among others.
Michel is passionate about her
community devoting time to
support environmental and
entertainment focused
organizations. She is President
and Co-founder of the MARIACHI
USA Foundation, funding school-based
youth Mariachi programs, and an
Advisory Board member of the
Knowledge is Power Foundation,
POWER 106 FM’s non-profit
foundation helping provide jobs
for Latino youth in Southern
California.
Michel’s personal interests
include traveling, music,
collecting folk art and artworks
by Latino artists, and sharing
these experiences with her 13
nieces and nephews.
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