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 Daisy
Expósito-Ulla
Partner/President- CEO
d expósito & partners
Daisy Expósito-Ulla is Partner/President-CEO
of d expósito & partners, a new
independent, minority-owned,
full-service Hispanic marketing
and communications agency,
created in September 2006. She
is the former Chairman and Chief
Executive Officer of The Bravo
Group.
At the newly created d expósito
& partners, she oversees work
for clients such as the
McDonald’s Restaurants of the
New York Tri-State Area,
Novartis Consumer Health (Triaminic
and Theraflu), General Electric
Consumer Finance, Kare
Distribution and Cerveza Tesoro.
Her partners are Gloria
Constanza, Fernando Fernández,
Mary C. Miqueli, John Ross and
her husband Jorge Ulla, an award-winning
filmmaker and Grammy-nominated
producer.
Expósito-Ulla is recognized as
one of the major forces in the
study, growth and evolution of
Hispanic and Multicultural
communications in America. At
the head of The Bravo Group from
1981 until her departure in
November 2004, she was a
primordial architect of a true
success story, leading the
Agency to become the #1 Hispanic
and Multicultural marketing and
communications company in the
Nation. Bravo, a WPP Group
company since 2000, celebrated
its 20th anniversary the same
year.
Daisy is a recipient of the
International Center’s 2002
Award of Excellence, an honor
given to distinguished foreign-born
individuals who have made
significant contributions to
American life, with past
honorees including Elie Wiesel
and Henry A. Kissinger. She was
also honored with the Carvel
Immigrant of the Year Award. She
has received the 2002 Business
Award by the Manhattan Chamber
of Commerce and has been named
Advertising Executive of the
Year by Hispanicad.com at the
Fall 2002 Conference of the
Association of Hispanic
Advertising Agencies (AHAA). In
May of 2003, Ms. Expósito-Ulla
was recognized with the
distinction Women Who Change The
World by New York Women in
Communications, Inc., winning
her the prestigious Matrix Award.
Expósito-Ulla joined Bravo/Young
& Rubicam as Creative Director.
She was named Senior Vice
President and General Manager in
1985, and became President &
Chief Creative Officer in 1990.
In 2001 Daisy was named Chairman/CEO
and her expanded
responsibilities included
overseeing a group of
multicultural agencies that
counted Bravo, Mosaica, Kang and
Lee, the leading Asian Agency in
the U.S., and Mendoza Dillon &
Asociados among them.
Under her leadership, the
company grew from billings of
less than $5 million in 1985 to
an estimated $400 million in
2004. Under her creative and
strategic stewardship the
company produced extraordinary
results for clients and won
nearly every creative
recognition including numerous
Clio, Effie, Telly, Addy, NY
Festival of Festivals and Se
Habla Español awards. With an
impressive record of client
retention under Expósito-Ulla,
Bravo’s roster included: Sears,
AT&T, McDonald’s, Kraft Foods,
Altria, Citibank, Pfizer, Banco
Popular, Wyeth Laboratories,
Ford Motor Company, The New York
Times, United States Postal
Service, and Chevron among
others. One of the most visible
and successful assignments
undertaken by the company was
the development of the strategy
and the communications platform
for the US Census 2000 which
helped verify the presence of
over 40 million Hispanics
amongst the US population.
A top authority on the Hispanic
market, Expósito-Ulla is
frequently consulted about
ethnic trends and on the
multicultural future of
marketing and communications in
America. From speaking
engagements, for which she is
constantly being sought, to
magazine cover stories, her
intense public life takes her to
conferences and seminars around
the country, while her expertise
is lent to Bloomberg Radio,
CNN-FN, The New York Times,
AdAge, Wall Street Journal,
American Demographics, and most
recently Forbes. 2
Expósito-Ulla currently serves
on the Boards of the Advertising
Council, the American
Association of Advertising
Agencies Foundation, the
National Campaign to Prevent
Teen Pregnancy where she leads
the Campaign’s Latino initiative
and as a founder of the New
America Alliance. Daisy was also
a founding board member for the
Association of Hispanic
Advertising Agencies (AHAA) and
is currently on the board for
the third time after being
President in 2000.
Her involvement with the
American Cancer Society resulted
in the first outreach effort to
raise awareness and educate
Spanish-speaking women about the
prevention and treatment of
breast cancer. In November of
2001, as a result of her efforts,
Ms. Expósito-Ulla received the
American Cancer Society’s
Humanitarian Award.
As head of AHAA (Association of
Hispanic Advertising Agencies),
Daisy conceived and launched one
of her most ambitious public
service efforts, FuturaMente (FutureMinds),
a campaign to motivate Hispanic
Americans to become teachers and
to promote education among
children and Latino youth.
Daisy has been recognized twice
by Crain’s New York Business as
one of New York’s 100 Top
Minority Executives and
Multicultural Leaders. She has
recently been chosen by Hispanic
Magazine as both, one of the 100
Most Influential Hispanics and
as one of the 100 Outstanding
Hispanic Women in Communications.
She has received the Women of
Distinction award by the Girl
Scouts Council of Greater New
York and the Salute to Women
Achievers award from the YMCA of
New York. She was honored with a
Role Model award at the American
Advertising Federation District
Two Diversity Achievement Awards.
She has also been honored as an
outstanding leader at the New
York Women’s Agenda eighth
annual “Star” Breakfast.
Her love for the arts is
manifested in her support of
various projects, among them El
Museo del Barrio, Teatro
Repertorio Español, INTAR, and
Jazz at Lincoln Center, whose
Latin Jazz Gala she co-chaired
with her husband in 2002. In
2003, they co-chaired the Teatro
Repertorio Español Gala and
since 2004 joined the board of
the theatrical company.
Daisy Expósito-Ulla came to the
United States from Cuba with her
family in 1964. Daisy and her
husband Jorge live in New York,
with their 17 year old son,
Gabriel Alfonso, who is
excitedly surfing the college
net.
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