LATINA Style Magazine, the premier magazine addressing the needs of the Latina professional and business owner, is proud to present the LATINA Style Business Series. This interactive business development program brings together Latina business owners with key corporations and government agencies that provide the goods and services needed by these outstanding entrepreneurs. Over 35,000 Latina entrepreneurs in over 130 cities have participated in the Series since it’s inception in 1998. The series also presents a unique opportunity to corporations to recruit potential suppliers.
The Business Series Target Audience
Participants are Latina business owners seeking to grow their business and Latina professionals interested in starting a business. Each event typically attracts 200 to 350 attendees. Editorial coverage of each event appears in LATINA Style Magazine and is also posted on www.LATINAStyle.com. LATINA Style Magazine has a distribution of 150,000 with a readership of 600,000, and the website receives an average of 200,000 hits a month.
Latina business owners represent nearly 600,000 businesses. They generate close to $70 billion in sales and employ over 500,000 employees. They also constitute the fastest growing segment of the small business arena.
The Business Series Program
The program emphasis is in creating a solid business foundation for the Latina entrepreneur. Corporate sponsors provide expert panelists to speak about a specific category of expertise. The program covers a wide-range of topics including: access to capital; strategic sales & marketing strategies; professional, technology, and communications services; corporate & federal procurement opportunities.
Presenters will have the opportunity to work directly with the audience, clarifying the issues, addressing the problem areas and highlighting the products, services and procurement opportunities their corporation provides. The outcome is a solid set of leads that can be converted into mutually beneficial business relationships. The development and growth of Latina owned businesses not only benefits Latinas but has a significant positive effect on our economy.
The seminar is a one-day event that includes an exhibit area with a networking breakfast, panel sessions, Latina Entrepreneur Award luncheon with a keynote speaker, a closing networking reception, and a Latina leadership VIP dinner (held the night before and by invitation only). Each participant is given a commemorative gift bag which will have the product sponsors items. An excellent opportunity to reach the growing Hispanic market!
Empowering Latina Entrepreneurs across the United States!