Latina Style Inc
Latina Style Inc
Latina Style Inc

Program Agenda

  • LATINA Style Business Series in Charlotte, NC
  • Saturday, July 22, 2017
  • HILTON CHARLOTTE CENTER CITY 222 East Third Street Charlotte NC 28202

Registration & Networking Breakfast (7:00 a.m. – 8:30 a.m.)

Opening Ceremony (8:30 am –9:00 am)

  • Mistress of Ceremonies: Dulce Robles, Radio Personality, Latina 102.3 FM, Norsan Media
  • Introduction: Robert Bard, President & CEO, LATINA Style, Inc.
  • Welcome Remarks: Honorable Jennifer Roberts, Mayor, Charlotte City
  • Sponsors Remarks: Amanda Reeves, Consultant, Diversity & Inclusion, Nationwide


Accessing Capital: Building Strong Businesses (9:00 a.m. – 9:45 a.m.) Experts will present available sources and ways to build capacity to position a small business to secure capital for expansion. Learn first-hand what initiatives has their company created to address the specific needs of a woman owned business.

  • Moderator: Laviña Chaves, President, ALPFA Charlotte
  • Speaker: Evette Davis, Stakeholder Liaison Field, Internal Revenue Service
  • Speaker:  Luis Guadalupe, Associate Agent, Nationwide

Networking Break (9:45  a.m. – 10:00  a.m.) 

Successful Marketing Strategies: Promote Your Business and Yourself (10:00 a.m. – 10:45 a.m.) This workshop combines a unique blend of panelists with expertise on the areas Mainstream & Multicultural Marketing, Media, Social Media, and Supplier Diversity.  This panel focuses primarily on the personal and professional marketing strategies each panelist has implemented within their respective professions to achieve maximum success. 

  • Moderator:  Iris Ramirez Reese, President & CEO, Fusion Multicultural Marketing & Communication.
  • Speaker: Neyra Toledo, Director, North Carolina Society of Hispanic Professionals (NCSHP)
  • Speaker: Natalia Flores, APR Director, AC&M Group

Marketing Your Business for Success sponsored by Nationwide  (10:45 a.m. – 11:25 a.m.) In This session, you will learn how to position your business in a short, one-page resume that will highlight how your business can benefit a Fortune 500 company. Conducted by Kimberly Proffitt, AVP, Supplier Facing Services

Networking Break (11:25 a.m. – 11:35 a.m.)

Entrepreneurs Spotlight: Learning Strategies for Success (11:35 a.m. – 12:15 p.m.) Leading Successful Latina entrepreneurs at different stages of business maturity discuss lessons learned, insight gained through their experiences, challenges encountered, and ways to overcome these. Learn how some of our most successful leaders have managed their success and how to apply that to your own career path.

  • Moderator: Rocio Gonzalez, Executive Director, Latin American Chamber of Commerce of Charlotte.
  • Speaker: Katherine Mejia Alexander, Owner, Mejia Interior Design
  • Speaker: Johanna Suarez, Co-Founder & Owner, Reliable Restorations LLC

Networking Break (12:15 p.m. – 12:30 p.m.) 

LATINA Style Entrepreneur Awards Luncheon (12:30 p.m. – 2:00 p.m.)

  • Introduction: Robert Bard, President & CEO, LATINA Style, Inc.
  • Sponsor Remarks Jennifer Martinez, Associate Vice President, Employee Benefits – Specialty Insurance, Nationwide
  • Keynote Speaker: Fran Perez-Wilhite, MBA, SGE, US Small Business Administration Appointee, Advisory Committee on Veterans Business Affairs, Business Development, North Carolina Military Business Center
  • LATINA Style Entrepreneur of the Year: Johanna Suarez, Co-Founder & Owner, Reliable Restorations LLC
  • LATINA Style Advocate of the Year: Rocio Gonzalez, Executive Director, Latin American Chamber of Commerce of Charlotte.

Closing (2:00 p.m. – 2:30 p.m.)


LATINA Style Business Series Sponsors

Title Sponsor:

Nationalwide Insurance


Host Sponsor:


City Sponsor

Comerica Bank

Platinum Sponsor

American Airlines

National Partners

Parents Step Ahead

Media Partners

Capital Wire PR

Media Partners

Old School 104.7FM

Community Partners

Latino Los Angeles Chamber of Commerce

Los Angeles Area Chamber of Commerce





Latina Golfers Association (LGA)


Hispanic Heritage Foundation HHF

Mujeres a prueba de Fuego


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