Latina Style Inc
Latina Style Inc
Latina Style Inc

Entrepreneur of the Year for Phoenix, AZ

Monica S. Villalobos to be honored with the LATINA Style Entrepreneur of the Year for Phoenix, AZ on October 22, 2015.

Monica editedMs. Villalobos is the founding principal at ResearchByDesign, a marketing research firm specializing in primary qualitative and quantitative research. She works closely with client partners to develop category specific studies as the foundation for marketing strategy decision-making. Previously at Phoenix Marketing International based in Rhinebeck, NY, Ms. Villalobos developed all communication materials related to the company’s products and services. She continues to work with PMI and other clients as a research consultant and account planning strategist.

Ms. Villalobos is also the Vice-President of the Arizona Hispanic Chamber of Commerce. In this role, she is responsible for the operations and marketing of the chamber. Her background and experience as a corporate marketing executive and as an entrepreneur result in a unique combination of skill and talent. She is also Editor of several publications including the annual DATOS: State of Arizona’s Hispanic Market, DATOS Tucson, Minority-, Women-, Hispanic-, Family-owned Business Enterprise Reports and the AZ Supplier Diversity and Employee Resource Group Best Practices white paper series.

She is also the former co-owner of Cuellar, LLC dba ShopRite Supermarket of Passaic/Clifton, an annual $50 million retail enterprise. She made this transition from the position of Executive Vice-President at ECO, Inc. with the sale of that company and its subsidiaries President Supermarkets, Presidential Caterers and

Ms. Villalobos is the former Director of Accounts at Latin Force LLC, purchased by Goldman Sachs, a business strategy firm specializing in the Hispanic marketplace. In that capacity, she supervised strategy development for clients such as Wells Fargo, National Football League (NFL), Kraft Foods, and ING. Her expertise is in the development of Integrated Multicultural Communication Platforms and ROI Business Case Assessments.

Ms. Villalobos completed a Master of Arts in Communications degree at Seton Hall University with honors. She is also a graduate of the University of California, Los Angeles with a double major in Linguistics and Psychology. Scholastic achievements include a scholarship to the Oxford University Study Abroad program, nomination of fellowship for a summer thesis on Quechua (language of the native Incas), and Dean’s Honors. Ms. Villalobos is also a national bronze medalist in collegiate Lincoln/Douglas debate and a state silver medalist in team debate. She is a first generation Mexican-American and the only child of an elementary school teacher and truck driver.

Ms. Villalobos began her career with Casanova-Pendrill, one of the largest Hispanic advertising agencies in the country. Ms. Villalobos was a volunteer member of the Advisory Council of “Juntos en Salud,” a community health initiative administered by Catholic Health Charities in the city of Passaic, NJ. She was on the board of the New Jersey Regional Chamber of Commerce and a member of the Republican Eagles. She is a former member of the Board of Directors for St. Joseph’s Hospital Foundation in Paterson, NJ, Mental Health Association of Essex County, Montclair, NJ, and Girls, Inc. of New Jersey.

Ms. Villalobos resides in Phoenix, AZ with her husband, Michael Velazquez, J.D., MBA, an entrepreneur and their two small children, Michael Jr. (5) and Maximiliano (3).

LATINA Style Business Series Sponsors

Title Sponsor:

Nationalwide Insurance


Host Sponsor:


City Sponsor

Comerica Bank

Platinum Sponsor

American Airlines

National Partners

Parents Step Ahead

Media Partners

Capital Wire PR

Media Partners

Old School 104.7FM

Community Partners

Latino Los Angeles Chamber of Commerce

Los Angeles Area Chamber of Commerce





Latina Golfers Association (LGA)


Hispanic Heritage Foundation HHF

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