For Immediate Release                                                                                                                                                          

Washington, D.C.  


Katina Rojas Joy, Latino Liaison in the Office of County Executive the Hon. Angela Alsobrooks, in Prince Georges County and Veronica Cool, CEO & Hispanic Strategist, Cool & Associates LLC, to Co-Chair the LATINA Style Business Series in Baltimore, MD on October 18, 2019.


WASHINGTON, D.C., (October 9, 2019) LATINA Style, Inc., the premier company addressing the needs of professional Latinas in the United States, is honored to announce Katina Rojas Joy, Latino Liaison in the Office of County Executive the Hon. Angela Alsobrooks, in Prince Georges County and Veronica Cool, MSF, Founder of Cool & Associates as Co-Chairs of the LATINA Style Business Series in Baltimore, Maryland on October 18 from 7:00 a.m. to 3:00 p.m., at the Baltimore Marriott Inner Harbor Hotel at Camden Yards (110 South Eutaw St. Baltimore, MD 21201).

The award-winning program for Latina entrepreneurs marks its 136th stop, with over 36,000 Latina business-owners graduating from this initiative. Participants have the opportunity to network, learn about business ownership and partake in career development seminars designed to benefit Latina professionals and entrepreneurs. 

“We welcome the LATINA Style Business series to the DMV,” states Katina Rojas Joy, Latino Liaison in the Office of County Executive the Hon. Angela Alsobrooks, in Prince Georges County. “Given the importance of the Census, the Baltimore Business Series will allow attendees to understand why the Census is so much more than just a head count.”

Rojas is responsible for implementing the County Executive’s policy priorities in the Latino community. She is also the Co-Chair of the International/Immigration Census 2020 subcommittee. Prior to her appointment in the Alsobrooks administration, she served as a guest lecturer at Lehman College (CUNY) in the Bronx where she taught an undergraduate course in criminal justice. Prior to her teaching position, she served as a political appointee in the Obama Administration serving two terms in the Office of the Secretary at the U.S. Department of Commerce, where she co-led international trade missions and advanced the administrations’ policy priorities. 

Dominican-born Veronica Cool founded Cool & Associates, a consulting firm to connect organizations to the Hispanic community; offering strategy, training, marketing/PR & language services. She and her team published the first of its kind: Hispanic Heritage Month: Essential Toolkit to facilitate the acknowledgement and engagement of the Latino segment in the United States. Committed to empowering our community, she established the Latino Innovators Pitch to scale Latino businesses profitably; along with two Facebook Groups: Yo Quiero Trabajo and Emprendedores Exitosos, that provide resources and opportunities for jobseekers and entrepreneurs.  Additionally, she serves on the boards of MedStar Good Sam Hospital, Open Society Institute, ALPFA-Baltimore, Governors Workforce Development Board, AHCC and Montgomery College HBTI.

“As Co-Chair, I’m thrilled to showcase both the emerging and established Latinas in the region and our dynamic impact to the economy and the community!” says Cools. “I launched my consulting company because there were too many missing opportunities in engaging and connecting the mainstream and Latino segments, so having the LATINA Style Magazine Business Series highlight the collaborative advances and successes is a great win for Baltimore and the Region!” 



The Business Series program agenda focuses on solving the most critical business challenges faced by Latina entrepreneurs as they start their business or plan for expansion. Experts will address topics such as: The Essentials of a Successful Business; Successful Marketing Strategies; Supplier Diversity, the Entrepreneur Spotlight: Learning Strategies for Success; Cyber Fraud Threats of Today; and, How to Bring Your Supplier Diversity to the Next Level. Learn more here.

LATINA Style is delighted to count on the continue partnership of Nationwide as title sponsor of the Business Series. “Nationwide is proud to continue our sponsorship of the LATINA Style Business Series and assist Latina entrepreneurs in their efforts to protect and grow their businesses,” says Lu Yarbrough III, Nationwide’s Associate Vice President of Cause and Diverse Marketing. “This workshop provides valuable information to talented Latina entrepreneurs. Whether they are starting or growing a business or just want to meet other business owners to share their experiences, we think everyone can benefit from attending the Business Series.”

To learn more about the Business Series visit or call (214) 357-2186. To attend the Baltimore Business Series conference register online here by October 15, 2019 – Limited spots available.

Title Sponsor: Nationwide. Official Airline: American Airlines. City Sponsors: AT&T, Parents Step Ahead. Community Partners: Maryland Hispanic Chamber of Commerce, Greater Washington Hispanic Chamber of Commerce, Northern Virginia Hispanic Chamber of Commerce,  Virginia Hispanic Chamber of Commerce, PROSPANICA,  LULAC, Hispanic Heritage Foundation, IRS, SBA,  HACU,  Maryland Department of Housing and Community Development, and CapitalWirePR.

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