Latina Style Inc
Latina Style Inc
Latina Style Inc

San Diego Event Chair

LATINA Style is delighted to count on the support of Linda Caballero as the San Diego Business Series Event Chair

Linda Caballero Sotelo is the Executive Director of New Americans Museum [NAM] a visual arts and oral histories institution whose mission is to celebrate & educate about the contributions of all immigrants post WWII into the American narrative. Caballero Sotelo believes in the power of civic engagement and storytelling, as tools for participation and exposure to arts & culture as powerful catalysts and mediums for the integration, inclusion and celebration of multigenerational immigrant communities as part of the larger American fabric. She was born and raised in Tijuana, Mexico and is a binational, bicultural, multilingual Fronteriza who, as a child, crossed the border daily to attend school in San Diego: code, culture and language switching forever shaping her world view that given the opportunity and no matter the naysayers, anything is possible.

Caballero Sotelo has over 25 years of professional experience as a senior level executive for high profile national and international projects and organizations. She is fluent in Spanish, conversant in French and has led initiatives and high performing teams in a variety of corporate, public and nonprofit settings in both the U.S. and abroad. She has led a strategic consulting business with local and national clients, and previously served in the following roles: president & chief executive officer for the San Diego County Hispanic Chamber of Commerce; director of marketing & corporate communications for the San Diego Workforce Partnership, and as US director of projects overseeing exhibition logistics, budgets & residencies leading to the internationally acclaimed US/Mexico public art initiative INSITE ‘97 and again for InSite 2000 where she organized & collaborated in the development of over 80 original public art installations and educational exhibition-related commissions and works spearheading all logistics, budgets, curatorial & artistic residencies and production teams; while overseeing the development and creation of a variety of works by both established and emerging international artists in two versions of the triennial of what art critic Leah Olmann described as: “…a [groundbreaking] series of bi national exhibitions of art in public places that operated at a high order of magnitude since its inception in 1992. Each incarnation of the project engaged the talents of up to 100 artists from around the world and occupied dozens of sites spread out across Tijuana and San Diego…”

Caballero Sotelo has been a contributing writer & editor on issues and topics of race, inclusion, arts, Latina entrepreneurs and advocacy for various publications. Also as speaker, curator, and organized & produced a variety of large-scale events, festivals & visual arts exhibitions. She has continued her volunteer community & civic involvement serving as one of the co-founders of the coalition San Diegan’s United for Commonsense Immigration Reform. She is a current board member of the Balboa Park Trust, the San Diego Media Arts Center & Latino Film Festival, is a former Trustee of the Institute for Mexicans Abroad, the California Hispanic Chambers of
Commerce, the Latino Institute for Corporate Inclusion, president emeritus of the National Latina Business Women Association-SD, and founder & chair of Latinas Foundation, a 501c3 women’s leadership, advocacy and education forum.

Caballero Sotelo is a graduate of LEAD San Diego, a fellow of Leadership America, and of the US/Mexico Foundation Scholars program. She has been honored with various recognitions throughout her career including NAWBO’s Advocate of the Year, KPBS’ Community Heroes award, Women Who Move the City, 40 Under 40, San Diego Magazine’s 50 People to Watch, and is featured in the City of Tijuana’s Paseo de la Fama [Walk of Fame] corridor for her contributions to bi national understanding, advocacy and cooperation. Caballero Sotelo received her Bachelor of Arts degree in International Relations & History [UCLA & USIU/US International University] and Master of Arts degree in International Business & Economics, marketing concentration [Webster-Regents College, UK & London School of Economics]. She holds additional executive training and certificates in organizational management, & leadership studies from the University of Chicago, Booth School of Business. Linda likes to spend time with her family/children, travelling, films and volunteering. She may be reached at [email protected]

LATINA Style Business Series Sponsors

Title Sponsor:

Nationalwide Insurance


Host Sponsor:


City Sponsor

Comerica Bank

Platinum Sponsor

American Airlines

National Partners

Parents Step Ahead

Media Partners

Capital Wire PR

Media Partners

Old School 104.7FM

Community Partners

Latino Los Angeles Chamber of Commerce

Los Angeles Area Chamber of Commerce





Latina Golfers Association (LGA)


Hispanic Heritage Foundation HHF

Mujeres a prueba de Fuego


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