LATINA Style is delighted to announce Geraldine Barrientos & Mariana Barrientos Roig as the LATINA Entrepreneurs of the Year for D.C.
The close-knit sisters, Mariana and Geraldine Barrientos Roig had never envisioned that their professional paths would cross, as it did 5 years ago. They both came from different professional backgrounds with widely different interests, but their passion to serve the Hispanic community brought them together when they co-founded ROIG Communications, LLC, a cross-cultural advertising and strategic communications agency located in Washington, DC.
The sisters were born and raised in Santa Cruz, Bolivia and relocated to Washington, DC as teenagers. Mariana graduated from University of Maryland with a degree in Communications and later obtained her Master’s degree from Georgetown University in Communications and Public Relations. Geraldine, also University of Maryland undergraduate alum with a Bachelor’s in Sociology, obtained her Master’s degree in International Affairs.
Mariana started her career in marketing and strategic planning, but her passion for communications and public relations sparked when she joined the Mayor’s Office on Latino Affairs in early 2000s. She witnessed firsthand the struggles faced by the local Hispanic community disenfranchised by social and economic barriers. For over 15 years, Mariana has worked in the private and the public sector, leading and transforming the ways companies approach their communications strategies entering and operating in multicultural markets.
Geraldine’s positive impact in the Latino community began when she joined the DC Public Schools as a community engagement professional early in her career. Driven by social empowerment, she focused on engaging the local Hispanic community in early childhood education. Working in the community leading grass-roots efforts on the ground, Geraldine had found her passion.
At the sweet-spot where sustainable business results intersected positive social impact, the sisters joined forces and formed ROIG Communications. Soon, they were being sought by companies like SAP and SAVERS for their market research and consultative services in community outreach projects locally and globally. They have recently developed a specialized advertising department focused on Media Planning, Public Relations and Multicultural Digital Communications, forming a full-service, cross-cultural advertising and strategic communications agency that helps businesses increase market share in Hispanic markets.