Latina Style Inc
Latina Style Inc
Latina Style Inc
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Program Agenda- LATINA Style Business Series- D.C.

Washington D.C. Thursday, July 26, 2018- From 7:30 am to 4:00 pm Sheraton Pentagon City Hotel (900 South Orme Street, Arlington, VA 22204

Opening Ceremony (8:15 a.m. – 9:00 a.m.)

  • Mistress of Ceremonies: Victoria Sanchez, Emmy award-winning Journalist, ABC News
  • Introduction: Robert E. Bard, President & CEO, LATINA Style, Inc.
  • Welcome Remarks: Nicole Quiroga, President & CEO, Greater Washington Hispanic Chamber of Commerce
  • Title Sponsor Remarks: Lory Burgos, Senior Consultant Diversity Marketing, Nationwide

WORKSHOPS

(9:00 a.m. – 9:50 a.m.) The Essentials of a Successful Business –This panel combines a unique blend of professionals with extensive experience in the areas of business bank lending; private, venture & angel investments; and government lending for small business. Panelists include Internal Revenue Service, SBA, Latina Lawyer, and, Bank expert will present available sources and ways to build capacity to position a small business to secure capital for expansion.

  • Moderator: Marla Bilonick, Executive Director, Latino Economic Development Center
  • Speaker: Veronica Tubman, Stakeholder Liaison, Communication and Liaison, IRS
  • Speaker: Catalina Martinez, District Counsel, SBA
  • Speaker: Meridith Satz, Senior Manager, Certification, WBENC

(9:50 am. – 10:00 a.m.) Networking Break

(10:00 a.m. – 10:50 a.m.) Successful Marketing Strategies: Promote Your Business and Yourself- This workshop combines a unique blend of panelists with expertise on the areas Mainstream & Multicultural Marketing, Media, Social Media, and Supplier Diversity.  This panel focuses primarily on the personal and professional marketing strategies each panelist has implemented within their respective professions to achieve maximum success.

  • Moderator: Mariana Barrientos Roig, Co-Founder & VP of Strategy, ROIG Communications, LLC
  • Speaker: Laura Ramirez-Drain, Founder & CEO, Random Words Marketing Group LLC
  • Speaker: Steven Eiger, Lead Channel Manager, Business Marketing, EVP of Communications – HACEMOS, AT&T
  • Speaker: Anna Davalos, Founder & CEO, Alejo Media

(10:50 a.m. – 11:30 a.m.) For Your Leadership Side presented by Nationwide –Description: Ready to elevate your performance as a professional or business owner, make the most of your strengths and develop your personal leadership side? In this interactive workshop brought to you by Nationwide, learn about five qualities of leadership that are essential for a successful career or business. Plus, build an action plan to strengthen your leader side. Presented by Lory Burgos, Senior Consultant Diversity Marketing, Nationwide, and Jose Antonio Tijerino, President & CEO, Hispanic Heritage Foundation

(11:30 a.m. – 11:40 a.m.) Networking Break

(11:40 a.m. – 12:20 p.m.) Cyber Fraud Threats of Today – Is your business prepared for a security breach? Learn first-hand how to develop solutions to help organizations build strong security programs.

  • Moderator: Shayna Skolnik, Co-Founder & CEO, Navteca
  • Speaker: Joel Quejada, Lead Product Marketing Manager, Product Marketing-Cybersecurity, AT&T
  • Speaker: Carmen Luna, Senior Intelligence Analyst, FBI’s Cyber Division (tbc)
  • Speaker: CIA Representative tbc

(12:20 p.m. – 1:00 p.m.) Entrepreneurs Spotlight: Learning Strategies for Success –Leading Successful Latina entrepreneurs at different stages of business maturity discuss lessons learned, insight gained through their experiences, challenges encountered, and ways to overcome these. Learn how some of our most successful leaders have managed their success and how to apply that to your own career path.

  • Moderator: Susana Marino, Founder & President, Northern Virginia Hispanic Chamber of Commerce
  • Speaker: Estefania Arregui-Gómez, PMP, CSM, CPP, ITILv3, President and CEO, Abaco Strategy, LLC.
  • Speaker: Elaine Coronado, President & Owner, Argus Events & Marketing
  • Speaker: Karina Garcia Neff, Owner & Financial Executive, MaxiMaids, Inc.

(1:00 p.m. – 1:15 p.m.) Networking Break

(1:15 p.m. – 2:30 p.m.) LATINA Style Entrepreneur Awards Luncheon

  • Mistress of Ceremonies: Silvana Quiroz, Emmy Award Winner, Journalist, Producer, Zoom Latino, Telemundo 44
  • Introduction: Robert E. Bard, President & CEO, LATINA Style, Inc.
  • Guest Speaker: Pati Jinich, Latina Author, and Host PBS show Pati’s Mexican Table
  • Sponsors Remarks: Lory Burgos, Senior Consultant Diversity Marketing, Nationwide
  • LATINA Style Entrepreneur of the Year: Geraldine & Mariana Barrientos Roig, Roig Communications, LLC

(3:00 p.m.) Closing Raffle * must be present to win

 

LATINA Style Business Series Sponsors

Title Sponsor:

Nationalwide Insurance

Nationwide

National Sponsors

CapitalWirePR

PSA

San Francisco Sponsors

AT&T

Comerica Bank

Community Partners

HCCSF

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